Lila Ford
CV
Professional Summary
I’m a digital marketing graduate from Virginia Tech’s Pamplin College of Business (Cum Laude, GPA 3.51) with hands-on experience across corporate, agency, and campus marketing environments. I enjoy bringing value to brands through content, campaigns, and strategy that actually drive results—not just impressions. I've learned many things from all my different experiences that have helped grow my skills and knowledge in the field.
I have always considered myself a highly motivated person, who enjoys collaboration. Through different club and professional involvement, I've learned that I enjoy working with others and seeing how different minds can contribute to a solution. I believe in teamwork and accountability, and I always strive to become a better worker each day.
Work Experience
2024 - 2025
Student Marketing Director - Follett Higher Education
Created brand-aligned content, partnered with influencers and campus stakeholders to expand campaign reach, and executed in-store promotions and events to enhance customer experience. Tracked and analyzed performance metrics to refine strategy and improve future campaign effectiveness.
Summer 2024
Global Technology Intern - Marriott International
Supported the Digital Products Team in planning, executing, and reporting on campaigns while improving cross-functional communication and operational efficiency. Developed stakeholder presentations and media deliverables, streamlined project workflows to enhance visibility and collaboration.
2023 - 2024
Digital Marketing Intern
Coordinated digital content for social media and landing pages to increase client reach and brand awareness. Ensured accuracy and quality through CMS uploads and QA processes, while coordinating multiple campaigns simultaneously using organized trackers and timelines to maintain efficiency and on-time execution.
Skills
Copywriting Content Creation Social Media Campaign Strategy Video Editing Graphic Design Photography Branding Event Planning Videography
Education
2021-2025
Virginia Tech Pamplin College of Business
Bachelor of Science - Marketing Management
2017-2021
St. Anthony's High School
High School diploma
Certifications
Social Media Mastery
Canva Design School
Basic Responsible Conduct of Research Course
Social and Behavioral Research
Email Marketing
HubSpot Academy
Interests
Travel, hospitality, and tourism, sustainable architecture and practices, entertainment, videography, photography, self-improvement, fashion, beauty and wellness